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Is Space the Next Great Investment Frontier?
The highly anticipated IPO of SpaceX is expected to eventually make its way to the public markets, and many investors are beginning to ask a bigger question: Is “space” no longer just about rockets? What makes this theme so interesting is that it extends far beyond exploration. We’re talking about internet infrastructure through Starlink, communications, defense, AI infrastructure, energy, and potentially even future data center power solutions. The world is entering an era w
Vanessa Friedman
May 252 min read


Six Things People Miss About the Stock Market
Recently, I attended a meeting with Women in Insurance & Financial Services (WIFS), surrounded by financial advisors, insurance professionals, trust attorneys, realtors and women from all corners of the financial world. What caught my attention most was the conversation around where clients are actually investing their money. To my surprise, many shared that the majority of their clients are invested almost entirely in real estate and very little in the stock market! That hon
Vanessa Friedman
May 162 min read


How Melt Ups Begin
Over the last few weeks, the market has started to feel different. What began as cautious buying is now turning into broad participation, momentum, and confidence returning to the market. This is what investors often call a “melt up” phase. As a student of market history, one thing I’ve noticed over and over is that some of the greatest investors didn’t make their biggest returns during the calm periods. They made them during these powerful momentum phases when markets sudden
Vanessa Friedman
May 92 min read


What Would You Tell Your Younger Investor Self?
There’s a question I’ve always loved: What would you tell your younger self in your 20s that you know now? Usually, the answer is comforting. Worry less. Trust the process. Everything will work out. But sometimes the question can also reveal an investing lesson that changes everything. Back in 1998, I got lucky and picked one of the great leaders of that era, Qualcomm. I held it through a gain of over 600% and thought, it can’t possibly go much higher. So I sold. What happen
Vanessa Friedman
Apr 262 min read


What Pensions Know That Most Investors Don’t
I recently attended a conference surrounded by pension funds, sovereign wealth managers, and institutional allocators groups responsible for making sure hundreds of thousands of people continue receiving retirement benefits for decades. So naturally, I listened closely. And one allocator in particular made something click for me. Take the New York State Common Retirement Fund, one of the largest public pension funds in the United States. This fund manages nearly $300 billion
Vanessa Friedman
Apr 112 min read


How to Make Money in This Market Environment
For those of you who like to stay active in the markets, the past few months have probably felt like banging your head against a wall. There’s been very little consistency or direction. What worked for the last three years simply hasn’t worked for the last six months.
Vanessa Friedman
Apr 13 min read


For the Risk-Averse Investor
A Simple Way to Think About Risk Right Now There are moments like this where you feel suspended in the air, like sitting on a swing above a rushing waterfall, with all that force and noise just below your feet. The war in Iran has a lot of people worried and for some, even panicked. That’s understandable. We’re seeing it ripple through markets in real time, especially in energy and broader volatility. One day feels steady, the next feels reactive. It’s not a clear trend, it’s
Vanessa Friedman
Mar 232 min read


High Priestess
The symbolism of The High Priestess reflects a calm and thoughtful approach to investing. She represents patience, awareness, and the ability to see what others may not yet notice. At her feet is the moon, reminding us that markets move in cycles, just like nature. The pillars behind her symbolize balance between risk and opportunity. The High Priestess reminds us that in times of noise and uncertainty, stepping back, observing carefully, and waiting for the right moment can
Vanessa Friedman
Mar 92 min read


What Outperformance Really Means
I recently watched Alysa Liu win gold at the Olympics, and I found myself unexpectedly in tears. It wasn’t just the medal or the technical precision that moved me. It was the joy. There is something deeply powerful about watching someone operate fully inside their gift, no visible strain, no tightness, no fear of the outcome. Just presence. Flow. Mastery. When an athlete is in that kind of rhythm, you can feel it. Outperformance is hard to define by listing what it is. It’s
Vanessa Friedman
Feb 272 min read


What your investment advisor does not want you to know - selling?
When is the Right Time To Exit a Trade? Start by asking the right question. Was this stock meant to be part of a growth trade, an innovator, a momentum name, a story that was moving forward with strength? And if so… is that still the story? A drop alone doesn’t mean you’re wrong. Markets breathe in and out. But if the stock keeps falling, it’s worth asking something deeper:Is my case still strong, or am I just holding on because I want to be right? There’s no shame in steppi
Vanessa Friedman
Feb 43 min read


Negative bias
Fear protected your family thousands of years ago… today it slows your wealth. Long before we ever thought about economics and the stock market, we were cavewomen and cavemen trying to keep our families alive. Our brain evolved to scan for danger, rustling bushes, shifting shadows, anything that might threaten the people we love. That wiring is still running the show when we invest. Your brain treats every market dip like a predator at the mouth of the cave. Every downturn fe
Vanessa Friedman
Jan 162 min read


The Everyday Short Squeeze
A short squeeze is when too many traders bet a stock will fall, and when it rises instead, they’re forced to buy it back pushing the price sharply higher. You probably heard of the movie Dumb Money, the story of retail traders banding together to squeeze hedge funds that were heavily short GameStop. The stock didn’t explode because of normal buying pressure; it exploded because the people betting against it were forced to buy it back. That moment felt historic but here’s the
Vanessa Friedman
Jan 92 min read


Taking the Reigns in the Year Ahead
There’s something about the turn of the year that invites a different kind of reflection. The kind where you pause long enough to really ask yourself how you did not just financially, but in how you showed up for your own growth. Where did you move forward? Where did you hesitate? And where did comfort quietly replace progress? Money has seasons, much like life. There are times when it’s perfectly appropriate to let things graze to mosey through the pasture, conserve energy,
Vanessa Friedman
Dec 312 min read


How to Save on Income Taxes Next Year
You work hard, earn well and then quietly overpay in taxes simply because no one ever showed you a a better way. One of my core missions at She Wealth is to educate and illuminate how the wealthy actually win, some through tricks and loopholes, but by also understanding the tools available before the money ever leaves your hands. So let me ask you something directly: Would you like to redirect the money you would be paying in income taxes into retirement savings that grows ta
Vanessa Friedman
Dec 23, 20252 min read


Volume Bars Showing When Real Buyers Step in and Say, "Enough."
Look at the 4-hour volume bars: They’re loud. Thick. Conviction-sized. This is what tells you the behavior has shifted: Institutional demand is showing up Someone is absorbing the sell pressure The drop has traveled far enough for money with patience to enter And this is the key difference between guessing and using probability: Buying every small dip → that’s catching a falling knife. Buying when major volume appears after a long decline → that’s timing based on demand, not
Vanessa Friedman
Dec 9, 20251 min read


Is There Good News for Netflix?
After a five-month descent, Netflix finally flashed something different: heavy institutional-scale volume, not just a news reaction. That’s when a falling knife turns into a controlled catch, the moment probability shifts in your favor. People often ask me, “How do you know when the timing to buy has a higher probability?” Netflix is the perfect teaching moment. For almost five months, NFLX hasn’t been “dipping.” It’s been sliding, consistently, relentlessly. Anyone who own
Vanessa Friedman
Dec 9, 20251 min read


Congressional Officials and the President Must Report Their Trades
She Wealth Market Lens A Simple Edge Every Investor Can Use Most people believe investing is only for experts people who dissect balance sheets or analyze charts for hours. But you don’t need to be a financial professional to have an edge. Sometimes the strongest advantage comes from something as simple as paying attention. One of the most powerful tools available to everyday investors is this: Public officials must report their trades. Members of Congress. Cabinet leaders. E
Vanessa Friedman
Dec 3, 20252 min read


What Does a Bubble Look Like and How Can we Capitalize on It?
Before we talk numbers, let’s talk emotion. Every market bubble is built on human behavior: hope, excitement, greed, denial, fear, and, finally, despair. These emotions don’t just move the chart; they are the chart. Look at the image above, the Stages in a Bubble. It starts quietly in the Stealth Phase , when only a few “smart money” investors are willing to take the risk. Confidence builds in the Awareness Phase , as institutional investors begin to buy in. Then comes the Ma
Vanessa Friedman
Nov 29, 20252 min read


Good News, Bad Reaction and Why it Matters.
Some investors read the market like they’re skimming a single paragraph fixated on one sentence, one headline, one earnings number. But many women read markets the way they read a novel. We hold the whole storyline in our minds, the character arcs, the tension rising between chapters, the tiny clues planted early that don’t bloom until much later. We sense when the “happy moment” arrives too early to be trusted, or when a plot twist feels out of tune with everything that came
Vanessa Friedman
Nov 20, 20252 min read


Why Holding Dead Money Is Costing You
Sometimes the smartest move isn’t to “wait it out” it’s to redirect your energy where momentum already lives. This week’s vlog dives into the efficiency of capital, why holding a stagnant position ties up opportunity, and how stepping into strength can accelerate your growth. It’s not about chasing; it’s about aligning with movement. Click the image below to watch. If you’re ready to stop waiting and start moving with purpose whether that means learning to spot momentum or ha
Vanessa Friedman
Nov 11, 20251 min read
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